Today ends my love affair with TaylorMade. I just want it to be known by them. I’m done. I’m a relatively new golfer – having fallen in love with the sport 5 years ago, primarily at the pushing of my friend Jeff Alexander. He plays TaylorMade, and it was through him that I started playing their gear as well. But recently I’ve been delighted with their products but also incredibly annoyed with their all too frequent product releases.
While I’ve been recently turned off by their frequent product release strategy, I’ve seen commentary from so many others about it too. Here’s a few reasons why I’m looking elsewhere.
Loss of prestige
There’s a certain niceness to walking out on the course with the latest and greatest. The problem with TaylorMade, is that prestige ends relatively fast. Within 6 months there’s another new one. Its and annoying thing that you just spent $400 and then less than 6 months later the same club is $200. I hate that. The joy of “new” suddenly becomes soured, in less than a season. The niceness of having that new club that your wife bought you superseded that quick and discounted that heavily smacks of ripoff.
They are confusing the buyer
Burner, Burner 2.0, RocketBladez, SpeedBlades and now, guess what? SLDR irons! That’s all in the space of a few seasons. But in between there is the JetSpeed series. What the hell is JetSpeed? Is that better or worse that the SpeedBlades currently being promoted? I didn’t see any email about that. But wait, there’s now SLDR irons. You "need" them because the speed pocket thing they introduced in RocketBladez that got improved in SpeedBlades is now betterer in SLDR because it goes all the way through (ie: they took three goes to get it right) And does the JetSpeed have that? Is that better or worse?
The mess of colors and design
You buy the Burners, all the colors are red, black and white. Then R1 comes out. Orange, black and white. SLDR comes out, blue, grey and black. OMG! This isn’t a fashion show TaylorMade! I want all my colors to match. Now I look like an idiot because I have a multicolored rainbow in my bag. And who thought that grey, black and blue was a good idea? I mean isn’t the SLDR driver the ugliest thing you’ve ever seen? It’s grey and metallic like an American Airlines plane, and has this robotic, industrial sliding blob on the bottom. Looks horrible. Their design department is all over the place with radical design and color departures from the previous model.
Who wins out of this?
Certainly not you the golfer. I pity their poor product marketing department that has to come up with a new word every 6 months to describe “distance” and how “revolutionary” this club is. It’s over hyped market churn. You buy the shiny new thing that’s claimed to get 5 more yards, and the next thing you have to change all your clubs, bag, hats etc so you don’t look like a hacker. ?Or maybe I just have OCD when it comes to stuff that looks mismatched...?
Looking forward to giving Ping, Titlelist and the others a try.